Saturday 21st April 2012
Carrs Lane Centre, Birmingham
10.30am to 3.30pm
The ogre of cycling 'danger' is constantly with us in the media, local authorities and other groups, impeding our efforts to get more people cycling more often.
From facilities to helmets, networks to cycling standards the truth so often gets trampled. But rebutting misinformation and criticisms of cycling is far from easy. There is increasingly stiff and professionally organised opposition by people with other agendas, despite all the pro cycling rhetoric and strategies. Ironically much comes from quarters which claim to promote cycling oblivious to the fact that they're doing exactly the opposite.
To help you better understand the issues, get the facts at your fingertips and ready to engage locally with the media, councils and others, Cyclenation has arranged this seminar. We are bringing together a range of experts, not just from the world of cycling, but also from the medical and legal professions..
The programme will contrast the relative risks associated with cycling with the health benefits and give you examples of strategies used by others to counter negative images of cycling.
The seminar is free to attend but you must book using the link below. Lunch is not provided, so please bring a packed lunch or buy one near the venue (the lunch break may be short).